I currently serve as Chief Product Officer and Co-Founder of Moasis from Grand Rapids, Michigan. Eight years ago, two other co-founders and I recognized location as a key influencer on consumer behavior. Fast forward to 2016, with much less funding than our competitors, Moasis has become a $10 million+ business and significant player in mobile advertising. My core responsibilities include leading all of product development, company branding, marketing, process development, product strategy, UI/UX design, fund raising and engineering team management. I’ve wore many hats at Moasis from the inception of the company and I’ve led a team that started with only 3 founders to over 30+ plus employees nationwide including a development team in Poland.
Prior to Moasis, I was contracted with RedThread Communications to develop their mobile services. RedThread was largely reliant on Flash technologies for their customer’s applications and with the introduction of the iPad, Flash quickly became obsolete. I was responsible for redeveloping existing Flash applications into HTML5 cross-platform online and offline applications. I led the development of new applications and built the front-end component for Herman Miller’s iOS enterprise portal, servicing their global sales force.
An interesting curve in my career path took me out of the digital world and into physical product development. TAKE10 Beverages, a side project and concept I developed to be the first, full-line product portfolio of functional 2oz lifestyle beverages. After designing the product vision, two others founders and I self funded our battler for placement against the beverage giants.
Within 3 years, we achieved distribution to over 300 retail locations, including all Meijer stores, and we were recognized as one of the best global relaxation beverages of 2011. With only $150,000 investment we gained a significant midwest foot-print, achieved successful PR outreach and a loyal ecommerce following. A growing need for significant financial support and slow consumer adoption for the relaxation category, we decided to focus our efforts in other successful endeavors.
Since 2003, I’ve established a large network that has sought my services for front-end development, UI/UX design, digital marketing and video production. For about 10 years I juggled numerous projects and clients solely based on word and operated my contract business under the brand, Mascari Motion.
My education at Grand Valley State University not only provided me an education in Communication and New Media, but also gave me the skills to become extremely resourceful. GVSU did not have the numerous tools most other media schools had, however, the end result of the projects I produced did not suffer in production quality. Moving onto my professional career, I quickly put those skills to work and became successful achieving bold marketing goals with less than adequate budgets.
After college and prior to pursuing my career path, I was fortunate to have the opportunity to perfect “Blue Steel.” I began my two year global journey in the modeling industry. With agencies in Milan, New York, Chicago and Los Angeles, I bounced between cities working with the most talented creatives in advertising. This experience allowed me to develop a strong ability to network, build my personal brand, and a glimpse behind the scenes of some of the largest productions in media.
My path has been fluid and winding, stitching together many disciplines and opening unique experiences that have produced strong communication, a repertoire of multidisciplinary design skills and a persistent entrepreneurial spirit.
Co-founder based in Grand Rapids, MI that helped raise over $6M in Series A funding. Co-led company growth from a 4-person team to 30+ employees across the U.S. and $10M+ in revenue. Own vision and execution of the Moasis product, defining product roadmaps, specifications, building functional prototypes and guiding competitive positioning. Coordinating a team of 10+ engineers, implementing and developing core architecture and executing product roadmaps.Learn More
Founded TAKE10 to develop and market the first, full-line product portfolio of functional 2oz lifestyle beverages. Designed and developed the company’s brand and full product portfolio by managing the formulation process, product testing, and product design which resulted in global recognition in 2011 for Beverage Innovation. Directed the company’s ongoing marketing initiatives, PR, product development and business development.Learn More
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